Vancouver Whitecaps World Soccer Challenge contest
Leading up to the 2010 World Cup, the Vancouver Whitecaps held a contest that asked people to predict every single winner during the knock out stage of the tournament. The grand prize was one million dollars. I worked on the interaction design for the contest under contract for Idea Rebel.
- Client: Vancouver Whitecaps
- Role: Interaction Designer
- The contest is no longer online
Process
I came onto the project after the initial creative concept and direction was established, and was responsible for iterating this concept into an intuitive flow for users. In addition to designing the system for people to sign up and make their selections, I worked on finding ways to encourage people to share the contest with their friends using social media, and to compare their progress in the contest against those friends.